Account based Marketing
Through Account based Marketing, we offer our clients a planned approach to business marketing based on account awareness. 80% of the company’s revenue comes from 20% of their customers. The focus would be on expanding business within existing customer accounts.
It is much easier for organizations to generate more sales from existing customers than from new customers. Customers often expect existing suppliers to keep them updated with relevant propositions, but are often disappointed. By working on each account individually, account-based marketing can be targeted more precisely to address existing customers. It is more likely to be considered relevant compared to untargeted direct marketing activity. Account-Based Marketing will allow sales and marketing focus on a set goal, target specific accounts and plan the right campaigns.
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